🥕 President’s Choice Expands Greenhouse Produce. How Much Is Grown in Canada?
Nov 9, 2026
President's Choice is expanding its range of greenhouse-grown tomatoes, strawberries and lettuce, aiming to offer more fresh produce throughout the year. The brand says it is working with North American growers and seed-development partners on new varieties, with plans to introduce additional greenhouse crops over time.
April Preston, the retailer's senior vice-president responsible for its own-brand products, says those grower relationships have developed over many years. The company is looking to greenhouse growing techniques and new varieties to deliver more consistent flavour and quality across seasons. Its plans extend beyond the three crops it is currently promoting, although the report does not name the additional crops or give a timetable for their introduction.
The Canadian contribution will depend on where those products are grown. The announcement refers to North American suppliers without identifying the origin of every item. Greenhouse-grown describes the production method; shoppers looking specifically for Canadian produce still need to check the country of origin on the package or shelf label.
Our Take
Growing more food in Canada through the winter is worth supporting. It gives shoppers more opportunities to buy from Canadian farms during months when domestic choices can be limited. We would like to see retailers make longer-term commitments to Canadian growers and give their produce prominent shelf space.
It is still important to check the label. Greenhouse-grown produce can come from Canada or elsewhere, and the country of origin helps shoppers tell the difference. Ownership is a separate question: even food grown in Canada may come from a foreign-owned business. The label usually gives us little help with that.
Working out who owns a grower can mean tracing several parent companies and investors. The CANADA List hopes to take on that work over time and make it easier to identify Canadian-owned producers.
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