Which Toilet Paper Brands Are Truly Canadian?
September 24, 2025
Toilet paper might seem like a fairly mundane line on your grocery list, but the Great Bum Rush of 2020 reminds us just how much this humble product matters. Shelves emptied overnight. Neighbours traded rolls like currency. It may have been absurd, but it also revealed a truth: this everyday staple is far from trivial.
While the urgency we saw during the pandemic has faded, the way we purchase toilet paper matters as much as ever. Every roll on the shelf was milled in a Canadian factory, or cranked out overseas. Every purchase of the product supports local workers or encourages a further globalization of our supply chain. These aren’t things we necessarily think about when we’re picking up a 12 pack. But if you want your money to do more than just disappear into the global supply chain, it pays to look a little closer at what’s sitting in your cart.
So, how Canadian is the toilet paper in your bathroom? As with all 5,000+ products on The CANADA List, we evaluate each product based on ownership, manufacturing, sourcing, and job support to identify which rolls are most likely to contribute back to the Canadian economy.
🍁 The True-North Rolls (Highest CANADA Scores)
These standouts, generally made by Irving Tissue or Kruger Inc., are Canadian-owned, Canadian-made, and generally using Canadian fibre. Every purchase keeps mills open, jobs steady, and money circulating here.
Irving Tissue
- Majesta: Classic Canadian brand, owned and made by Irving. No foreign parent, no fine print.
- Royale: The kittens aren’t just a mascot; they signal tissue produced in Irving’s Canadian mills since the 1960s.
Kruger Inc.
- Cashmere: A household name for millions, made in Kruger’s Canadian plants. Kruger remains Canadian-owned and family-run.
- Purex: Western favourite, same Canadian ownership as Cashmere, produced in BC.
- Bonterra: Kruger’s sustainability-forward line—FSC-certified, plastic-free packaging, and Canadian manufacturing.
- White Swan: Widely used in businesses and institutions, but made right here.
- White Cloud: Canadian-owned and produced, though sometimes also made in the US (check the label).
Other Notable Canadian Brands
- Metro / Selection (Metro Inc.): The house brand for one of Canada’s largest grocers. Typically produced by Canadian contract manufacturers, but always check the label.
- Cascades (Premium lines): Quebec-based, pioneers in recycled tissue, with most premium products made in Canada.
- Luusso: Small, woman-founded, and one of the only bamboo options made and packaged in Canada.
⚖️ Canadian-Owned, But Mixed
Canadian companies with house brands or budget lines, but with production often outsourced or undisclosed.
- Caboo: Canadian company, bamboo fibre grown and milled in China.
- Cascades (Economy lines): Some lower-cost rolls may be imported from the US or Europe. Always check the packaging.
🏭 Made Here, Owned Elsewhere
- Kirkland Signature (Costco): Manufactured in Canadian mills for the Canadian market, but the profits flow to Costco’s US headquarters.
- Scott (Kimberly-Clark): US parent company, but Scott is produced in Huntsville, Ontario. One of the few foreign-owned brands supporting Canadian mill jobs.
🚢 The Imports
Big names, heavy marketing, little Canadian connection.
- Charmin (Procter & Gamble): American through and through, no meaningful local production.
- Cottonelle (Kimberly-Clark): Always imported from the US or Mexico—even with a Canadian mill, it never comes from there.
- Delsey (Kimberly-Clark): Made in Mexico, no Canadian content.
- Quilted Northern (Georgia-Pacific): Classic US brand, not made here.
- Great Value (Walmart): Walmart’s own label, produced globally wherever contracts are cheapest.
- Who Gives A Crap: Australian-owned, manufactured in China/US/UK. Admirable charity work abroad, but nothing for Canadian workers or mills.
📌 Bottom Line – Support Homegrown Softness
Toilet paper may be disposable, but the jobs and forests behind it are not. When you buy Canadian-owned brands that manufacture here, you help sustain local mills, employ thousands, and keep more value circulating in the Canadian economy.
So, the next time you’re in the aisle staring at a wall of nearly identical rolls, remember: softness and strength aren’t the only things on the line. Buying Canadian keeps our mills running and our workers on the job—all while keeping your bathroom well-supplied.
If you spot a roll missing from this list, or find a local brand we haven’t covered, let us know at newproducts@thecanadalist.ca.
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